45% of recruiters reject applications without cover letters. Here's how to write one that stands out.

Cover Letter Structure

Paragraph 1: The Hook

• Why you're excited about THIS company
• How you found the position
• Your relevant background (1 sentence)

Paragraph 2: Why You're Qualified

• 2-3 specific achievements that match job requirements
• Use numbers and results
• Show you understand the role

Paragraph 3: Why This Company

• Research the company
• Mention specific projects, values, or goals
• Explain why you're a culture fit

Paragraph 4: Call to Action

• Express enthusiasm
• Request interview
• Thank them for consideration

Cover Letter Template

Dear [Hiring Manager Name],

I'm excited to apply for the [Job Title] position at [Company]. As a [Your Title] with [X years] experience in [Industry/Skill], I've been following [Company]'s work in [specific area] and am impressed by [specific achievement/project].

In my current role at [Company], I [achievement with numbers]. Additionally, I [second achievement]. These experiences have prepared me to [how you'll contribute to new role].

I'm particularly drawn to [Company] because of [specific reason - values, mission, product, culture]. Your recent [project/launch/initiative] aligns perfectly with my passion for [relevant interest].

I'd love to discuss how my background in [key skills] can contribute to [Company]'s goals. Thank you for considering my application.

Best regards,

[Your Name]

Do's and Don'ts

✅ DO:

• Address hiring manager by name (research on LinkedIn)
• Customize for each job
• Keep it to 3-4 paragraphs
• Use specific examples
• Show enthusiasm
• Proofread carefully

❌ DON'T:

• Repeat your resume
• Use generic templates
• Start with "I am writing to apply..."
• Focus on what company can do for you
• Exceed one page
• Use overly formal language

When You Don't Need a Cover Letter

• Application system doesn't allow it
• Job posting explicitly says "no cover letter"
• You're applying through referral
• It's a very junior/hourly position

Cover Letter Examples

Career Changer

Focus on transferable skills and explain your transition clearly.

Recent Graduate

Emphasize education, internships, projects, and enthusiasm.

Internal Position

Mention your current role, achievements, and why you want to move.

Referred by Employee

Lead with the referral: "John Smith suggested I apply..."

Conclusion

A strong cover letter shows you've done your research and explains why you're the perfect fit. It's your chance to show personality beyond the resume.